Pranij Heights India

Client

Pranij Heights India, a manufacturer of PVC and allied sheet material for the furniture, housing and interior design industries, with a large North Indian manufacturing base and over 600 people across the organisation.

The ask

A platform to support national expansion — somewhere to showcase products and new inventory, and to bring on distributors in new cities.

What discovery found

Distribution wasn't the only bottleneck. The buying side — interior designers, contractors and homeowners specifying materials — largely didn't understand where PVC sheet fits, why it costs less than the alternatives, or how it performs in a real interior. A distributor portal alone would have handed their partners a catalogue for a product the end market hadn't been sold on yet.

What we recommended

Treat education as part of the product, not a separate marketing exercise. The platform had to work for two audiences at once: distributors managing inventory and orders, and specifiers learning why to choose the material in the first place.

What we built

A distributor and product catalogue platform covering onboarding and management of new distributors, current and upcoming inventory, specialised designs and material specifications, and project showcases — plus a virtual tour of the manufacturing facility as proof of scale for prospective distribution partners. Built in React alongside the full marketing strategy. Two-person team, January to February 2026.

The hardest call

Compressing a build for a 600-person manufacturer into a single-month delivery window meant being ruthless about what shipped first. We prioritised the distributor-facing and education-facing surfaces that unlock expansion, and deliberately deferred deeper inventory automation to a later phase rather than delivering a half-built version of everything.

Results

Delivered on schedule in February 2026. The platform now anchors their distributor expansion into multiple cities across India, with Zyphex retained as ongoing technical partner.